Post by account_disabled on Dec 25, 2023 23:30:07 GMT -5
The Department of International Trade Promotion (DITP) gives the green light to organize the “Thai Festival” campaign, bringing in famous bloggers to help introduce Thai products on online platforms in South Korea. Hoping to stimulate increased trade in Thai products. After previously collaborating with Coupang to bring Thai products to sell. Create continuous sales growth Recently revealed that there are 11,014 SKUs for sale. Mr. Somdet Susomboon, Director-General of the Department of International Trade Promotion (DITP), revealed that the Department has given approval to the Overseas Trade Promotion Office in Seoul, South Korea, to organize a project to promote the sale of Thai products through important eCommerce platforms in South Korea. It's called "Thai Festival" and will be advertised using Blogger to recommend Thai products.
There are C Level Executive List targets on 5 online platforms, including Coupang, which is the original platform used by the Department. They have cooperated in selling Thai products before. and 4 new platforms, including Naver, Wemakeprice, Interpark and 11st, which are popular and well-known websites among Koreans. “Organizing such a campaign The goal is to stimulate the consumption of Thai products. Because of the present Koreans are becoming more aware of Thai product brands. From traveling to travel in Thailand with tourists from South Korea 1.5 million people travel to Thailand each year, increasing the opportunity for Thai products to be known by South Koreans. The most popular products are chicken dipping sauces, beverages, fruit juices, snacks such as Tao Kae Noi seaweed, dried mangoes, dried fruits, and condiments such as Tom Yum paste, etc.
If the promotion is even greater, It will make Koreans know more about Thai products. and increase purchases This will ultimately have a positive impact on the export of Thai products to the South Korean market,” Mr. Somdej said. Ms. Wilasinee Nonsrichai, Director of the Overseas Trade Promotion Office in Seoul, South Korea, said that in 2018, the office collaborated with leading eCommerce, Coupang, which is one of the eCommerce companies. that is growing rapidly. On August 7, 2018, Coupang launched the Thai product category on the website for the first time. The first phase involved importing Thai products from 50 companies, totaling 636 SKUs, most of which were food products, beverages, and condiments. Snack foods, etc., and currently the number of Thai products has increased to 11,014 SKUs and sales are continually increasing.
There are C Level Executive List targets on 5 online platforms, including Coupang, which is the original platform used by the Department. They have cooperated in selling Thai products before. and 4 new platforms, including Naver, Wemakeprice, Interpark and 11st, which are popular and well-known websites among Koreans. “Organizing such a campaign The goal is to stimulate the consumption of Thai products. Because of the present Koreans are becoming more aware of Thai product brands. From traveling to travel in Thailand with tourists from South Korea 1.5 million people travel to Thailand each year, increasing the opportunity for Thai products to be known by South Koreans. The most popular products are chicken dipping sauces, beverages, fruit juices, snacks such as Tao Kae Noi seaweed, dried mangoes, dried fruits, and condiments such as Tom Yum paste, etc.
If the promotion is even greater, It will make Koreans know more about Thai products. and increase purchases This will ultimately have a positive impact on the export of Thai products to the South Korean market,” Mr. Somdej said. Ms. Wilasinee Nonsrichai, Director of the Overseas Trade Promotion Office in Seoul, South Korea, said that in 2018, the office collaborated with leading eCommerce, Coupang, which is one of the eCommerce companies. that is growing rapidly. On August 7, 2018, Coupang launched the Thai product category on the website for the first time. The first phase involved importing Thai products from 50 companies, totaling 636 SKUs, most of which were food products, beverages, and condiments. Snack foods, etc., and currently the number of Thai products has increased to 11,014 SKUs and sales are continually increasing.